Rapala luring new customers by launching Angry Birds products | Finland Australia Chamber of Commerce Inc

The Finnish tackle and fishing lures company Rapala is launching Angry Birds products in Nordics, Baltic and China during this spring.

Angry Birds brand is expanding to a new leisure time activity: fishing. Rovio, the parent company of Angry Birds and Rapala, the global tackle and fishing lures company, have signed a licensing agreement. Rapala is launching its Angry Birds product line in first in Finland, Denmark, Norway, Baltica and China during the spring 2013.

— Promoting fishing as a hobby to children and youngsters becomes a lot easier when we can work with characters that are so widely recognized, says Information Manager Jaana Vetikko of Finnish Federation for Recreational Fishing.

According to a Rapala press release, the companies see big potential in the countries where recreational fishing is an important hobby. After the initial launch, the company is planning to launch its Angry Birds product line including lures, fishing combos and pole fishing rods, globally.

Rovio has co-operation and licensing agreements already with multiple Finnish companies such as the playground equipment manufacturer Lappset, cosmetics producer Lumene, confectionary company Fazer, brewing and soft drinks firm Olvi and clothing company Reima.

www.rapala.com

News provided by Finnfacts / Good News! from Finland.

Rapala and Lappset are members of the Finland Australia Chamber of Commerce.

Angry Bird, Australia, Finland, Fishing Lures, Lappset, Rapala, Rovio