The traditional Finnish baby box is coming to Australia with the introduction of Tuutu Baby Box created by two Finnish-Australian mothers who believe every baby is entitled to the right start in life.
Tuutu Baby Box founders Susanna Heiskanen and Laura Lohiniva-Hart say that since the introduction of the baby box in Finland, the infant mortality rate has decreased from 6.5 percent to 0.2 percent (Statistics Finland). Susanna says:
“The baby box has been credited as one of the reasons for the reduction in infant mortality rate and we would like to see Australia adopt this approach.”
Australia Bureau of Statistics state that the infant mortality rate in 2015 was 3 infant deaths per 1,000 live births.
The Finnish baby box was launched in 1938 when the government distributed maternity packages that included clothes, sleeping bag and a small mattress that transformed the box into baby’s first bed.
Tuutu Baby Boxes will include resources, support and information about topics such as breastfeeding and safe sleeping.
With its roots planted in Finnish tradition with a modern Australian touch, the box is made and designed locally featuring popular products from Bubba Blue, PureBaby, Gaia Skin Naturals, GroVia , BabyBeeHinds and WaterWipes.
Susanna and Laura have also identified the significance of sustainability in producing their product. Laura says:
“The box is made completely from recyclable material and we are including products such as reusable breast pads and washable cloth nappies to give our customers the opportunity to try more sustainable options.”
“As a company we see having a social conscience as a key part of our business in the way that a proportion of the profit will be used to provide baby boxes for underprivileged parents in Australia.”
The box has also been redesigned with a lid that can be used as a changing table and the contents include example swaddles, baby bodysuit and mittens to complement the Australian lifestyle.
Tuutu Baby Box has launched. See www.tuutu.com.au for more information. Enjoy free shipping until the end of September and two extra baby bodysuits until the stock lasts! @tuutubabybox Instagram, Pinterest and Facebook/TuutuBabyBox.
